Privacy Policy

1. Information We Collect

Information you provide directly

When you subscribe to our newsletter, we collect your email address. When you contact us by email, we collect the information you include in your message. We do not operate user accounts — you cannot register or log in to this site.

Information collected automatically

When you visit h2oinsider.com, we automatically collect standard server log information including your IP address, browser type, operating system, referring URL, and pages visited. This information is used to analyze site traffic and improve content.

We use Google Analytics to understand how visitors use the site. Google Analytics collects data about your device, browser, and behavior on the site using cookies. This data is processed by Google. You can opt out using the Google Analytics Opt-out Browser Add-on.

2. Cookies

We use cookies for the following purposes:

• Analytics cookies (Google Analytics): Collect anonymized information about how visitors use the site.
• Functional cookies: Remember preferences such as newsletter dismissal status.

We do not use advertising cookies or sell data to advertising networks. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

3. Affiliate Links

H2O Insider participates in affiliate programs including Amazon Associates. When you click an affiliate link to a product, the retailer (e.g., Amazon) may set cookies on your device to track the referral. Those retailers' privacy policies govern how they handle that data — we do not receive personally identifying information from affiliate click-through tracking.

Our full affiliate disclosure is on the Editorial Standards page.

4. Newsletter

If you subscribe to the H2O Insider newsletter, your email address is stored by Beehiiv, our email service provider. Beehiiv's privacy policy governs how they handle subscriber data. We use your email address solely to send the newsletter — we do not share it with third parties for marketing purposes.

You can unsubscribe at any time using the unsubscribe link in any newsletter email. Unsubscription is immediate.

5. How We Use Information

We use collected information to:

• Operate and improve the site and its content
• Send the newsletter to subscribers who have opted in
• Respond to emails and correction submissions
• Analyze aggregate traffic patterns to understand which content is useful
• Comply with legal obligations

We do not use your information for advertising targeting, sell it to data brokers, or share it with third parties except as described in this policy.

6. Data Retention

Newsletter subscriber email addresses are retained until you unsubscribe. Contact email correspondence is retained for up to 2 years for reference purposes. Analytics data is retained according to Google Analytics' default retention settings (26 months) and can be deleted upon request.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of analytics tracking
• Unsubscribe from the newsletter at any time

To exercise these rights, email privacy@h2oinsider.com. We respond to privacy requests within 30 days.

8. Third-Party Links

H2O Insider links to third-party sites including retailers, manufacturers, and NSF databases. This privacy policy applies only to h2oinsider.com. We are not responsible for the privacy practices of linked third parties.

9. Children's Privacy

H2O Insider is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at privacy@h2oinsider.com and we will promptly delete it.

10. Changes to This Policy

We may update this privacy policy when our practices change or when required by law. Material changes will be noted with an updated "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact

Questions about this privacy policy: privacy@h2oinsider.com